Build Better Ops
I build the systems your business runs on — not templates you bend to fit.
15 years running operations. Now I build the CRMs, cost trackers, and dashboards small businesses actually need — and I'm still the one who answers when something needs to change.
The Problem
Most “systems” aren't systems. They're five disconnected habits.
A spreadsheet only one person understands. Quotes built by hand from a 50-page PDF. Approvals over WhatsApp. A tool you bought and stopped using. Data typed into three places because nothing talks to anything else.
None of it is broken enough to fix today — until the person who understands it takes a vacation, or you try to hire someone into a process that only exists in your head.
Why Not Off-the-Shelf
Off-the-shelf software makes you adapt. Custom software adapts to you.
Generic SaaS
Forces your process into its shape. You'll spend six months configuring around its limits, then still be missing the one thing your business actually needs.
A Big Agency Build
Months of discovery meetings, a rotating team, and a handoff to a support queue once it ships. Good for enterprise budgets, slow for everyone else.
Build Better Ops
I map how you actually work, build the exact system for it, and I'm still the one building it when it needs to change next quarter.
Live Proof, Not Mockups
These aren't concepts. Log in and use them.
Live product
Sales Edge
Sales CRM built for reps who actually sell
Started as a single Excel workbook to fix one distributor's sales chaos. It's now a live web app their sales team runs on every day — pipeline, quoting, growth alerts, and reporting in one place.
Live product
Mise en Place
Real-time food costing for restaurants
Replaces the “guess the food cost” spreadsheet every restaurant runs on. Ingredient prices update, margins recalculate instantly, and owners see exactly which menu items are actually making money.
Live product
The Pricer
A 50-page pricing PDF, decoded into a 1-click quote
Built for Price Pump Co. Reps used to hand-decode complex pump SKUs against a 50+ page PDF catalog to build a quote. Now they enter a SKU and get an itemized, priced quote in seconds — pump, adders, upgrades, all broken out.
How I Work
One person, start to finish. No handoffs.
Systems Call
20 minutes, free. We find what's actually costing you time.
Blueprint
A scoped plan: what gets built, what it replaces, what it takes.
Build
Working software in weeks, built by me, not a rotating team.
Live & Iterating
You're using it while I keep refining it. Continuous improvement, not a one-time delivery.
Results
Proof you can check, not numbers you have to trust.
Hours to minutes
Quote creation on The Pricer went from manually paging through a 50-page pricing PDF to a few clicks.
Pricing errors eliminated
Moving quoting out of a static PDF into a live, SKU-based system removed the manual lookup mistakes that came with it.
Six spreadsheets, one dashboard
HR Agency Automation replaced a scatter of disconnected sheets with one connected system and real-time dashboards.
“If you can think it, I can build it” says Elad. This is exactly the kind of spirit and approach we were looking for given the immense “ask” and details we needed. Elad was always open to new ideas, changes and allowing us to think outside the box. Elad quickly understood our complex challenges and began to provide us tangible solutions during each phase of our extended project. As one of the leading specialty medical dealers in the U.S., we work with large hospital systems, pharmacies, infusion centers, and cancer centers etc. Since the integration of Sales Edge, we've experienced consistent sales growth and improved customer management capabilities. With full confidence, I highly recommend Elad to any company facing big data challenges that is looking to create a custom platform for improved performance and processes.
Joe Castronovo
Specialty medical distributor · Sales Edge client
“Elad has been supporting Mission Talent in transferring the company's historical data to a new system. From the beginning, Elad has been responsive, helpful and kind in implementing any requests. I can fully rely on Elad's knowledge and professionalism and highly recommend him.”
Katja Schramm
Mission Talent — Executive Search
“Elad is fantastic, has become an irreplaceable member of our team. He has a very in depth knowledge of excel macros (as good as customs built software the way he puts it together) but also communicates extremely proficiently in understandable language.”
Alec McConnell
Founder & Managing Director, Stream Services
“Elad has a unique ability to listen to the requirements of the project, understand deeply the scope of the work, bring efficient solutions while maintaining the highest quality in their work. Their professionalism and work ethic are unparalleled, and they consistently go above and beyond to ensure that projects are completed on time and to the highest standard. Is my person to go when needed!”
Marta Lobo
Group Talent Acquisition, STRAT7
“Elad is excellent, we did an introductory meeting, I explained expectations and goals, after a few days already contacted a first show. Very quickly realized my desire and prepared a product that meets all my requirements. I am very satisfied with the job, he works fast, does not waste time, we suffered and listens, an excellent professional! highly recommend! I have already started a new project with him :)”
Michael Safronsky
“Elad worked on a number of small discrete projects and really added value. He is skilled, smart and customer focused. I will definitely use his skills again when needed.”
Bob Power
“He's a magician. He's responsive and a pleasure to work with. thank you.”
Jordan Isenberg
Founder, Isenberg Ventures
“Patient, talented, did what was needed. highly recommend.”
Osh Raskin
Co-founder & Director
Ready to stop patching it together?
Book a 20-minute call. No deck, no sales pitch — just a look at what's actually slowing you down.
or write directly — support@buildbetterops.com